Why People Trust Referrals Over Sales Pitches

As a business owner, you might wonder why people trust referrals over sales pitches. One of the main reasons is communication. Referral marketing allows your clients a choice to refer your products within their circle IF they like your brand.

Sales pitches, on the other hand, can come off overbearing or pushy, making the customer often feel uncomfortable.

But of course, there are various other reasons that every business person should take into account before choosing referrals over sales pitches for their brand.

So let us check out why more people accept referrals over sales pitches from their favorite brands.

1. Referrals are Not Spammy

The best part about referral marketing is that it is not spammy. According to a 2016 study, 50% of its participants hated random pop-up ads trying to sell them something. They found them irritating and out of place.

Sales pitches can often spam websites with multiple pop-ups that are hard to remove. Your client might not be looking for your services right now. But if your ads are aggressive, you might lose that customer. One best example of an aggressive sales pitch is banner ads that cover an entire website screen, preventing your customer from checking the site for a while.

The best ads are always subtle. In referral marketing, not-so-obvious pitches work wonders. A referral customer will like an unobvious survey banner or referral button that exists on the website as their choice.

2. Referrals Ask, Sales Pitches Demand

Customer resentment can affect your business from the get-go. Overtly-pushy sales pitches can repel your clients if they feel uncomfortable with your smooth-talking sales personnel or ads.

Many sales reps make the mistake of pitching too much and not listening to a client’s actual needs.

Referral marketing, on the other hand, asks customers to share their needs and product experience.

Brand referral surveys, for example, ask what the customer is looking for, their preferences, if they used or liked a previously-purchased product, their feedback for changes they would like in a brand, etc.

Since this is a two-way sales process, where both the buyer and the seller can share opinions, it can make a customer feel more valued.

3. Sales Pitches Often Over-Promise

If your brand over-promises certain products and services, it should prioritize timely delivery. Failing to do so can hurt your business reputation.

And this is why your brand’s sales pitches should not promise something that you are not prepared to offer. Instead, you can track your referral program to see if any product is faring better than another, your customer retention rates and if you need to integrate or update your referral system.

Knowing that your referral program was successful can help you promise customer benefits that increase your referral rates!

Conclusion

In the end, choosing referral marketing apps and programs can enhance your customer engagement and pull in more potential clients than sales pitches can.

To check out how referral helps businesses, check out our services here at Referral Buddy. We can help your business gain potential customers’ trust. Contact us today to know more!